Press content writing rules -- Premium
The best press release is the one that a journalist can turn into news with almost no effort. In other words, it must have high news value, a clean structure, simple language and complete information. Below you will find what a press release is, what it is for, how it should be written, and finally a ready-to-use template you can fill in.
1. What is a press release and what is it for?
A press release is a text prepared by a brand, institution or person to announce its new products and services, collaborations, awards, events or financial and business results to media outlets in news format. Its main purpose is to make the editor’s job easier, to ensure that the news is published as is or with minor edits, and to convey the organization’s message with a controlled and professional tone. A press release is not an advertisement text; it is a promotional text that is as close as possible to news language.
2.Key questions to ask before you start writing
Before you begin writing the press release, you should have clear answers to the following questions:
– What is the one-sentence main message of this release? (For example: “Brand X has become the first in Turkey to offer this service in field Y.”)
– Who is the target audience? (General public, industry professionals, investors, potential customers, etc.)
– Who will read and publish this release? (National media, economy pages, industry portals, local press, blogs and online platforms)
– Where is the news value? (Being a “first”, a record, strong data, a change affecting a broad audience, a major collaboration, etc.)
– What is the purpose of this release? (Purely informing, inviting to an event, driving traffic to a link, building brand perception, etc.)
The answers to these questions determine the headline, opening paragraph, tone and length of the release.
3. Ideal structure of a press release
The general and most widely used structure is as follows:
- Headline
- Spot / summary paragraph
- Place – date line
- Opening paragraph (5W1H summary)
- Development paragraphs (details)
- Quotes from company representatives
- Supporting data / background information
- “About the company” note (boilerplate)
- Media contact information
The ideal length is around 400–600 words, roughly 1 page (A4, 11–12 point font). The likelihood of editors reading press releases longer than two pages decreases significantly.
4. Rules for writing the headline
The headline is the most critical part of the press release. The editor looks at the headline first, then decides whether to read the text or ignore the release.
The characteristics of a good headline are:
– It is short and clear. Ideally it is in the 8–12 word range.
– It is news-oriented and answers the question “What happened?”.
– It contains an active verb: words like launched, announced, declared, grew, increased, won, etc.
– It contains data if possible: concrete information such as percentage increase, amount, quantity can be included in the headline.
– It avoids exaggeration; you should stay away from unproven claims such as “world’s best, only, unique”.
– It does not start with the brand name unless necessary; it brings the event to the fore first, then the brand.
Bad headline examples:
“A great success from Company X” (It is unclear what the success is.)
“Once again broke new ground” (It is unclear who, where and in what field.)
Better headline examples:
“Company X increased its exports by 30 percent in 2025”
“Y Bank announced a new loan package for SMEs”
“Z Technology launched Turkey’s first domestic X solution”
5. How should the spot paragraph (summary) be?
The short summary paragraph placed just under the headline is very important, especially on online news sites. It is usually 2–4 sentences long. In this paragraph, you should briefly answer the basic 5W1H questions (what, who, where, when, why is it important).
An example spot structure is as follows:
“Throughout 2025, the X sector recorded strong growth. In this process, Company X strengthened its position in the market with its new investments and technology-oriented approach. The company announced that it increased its revenues by 18 percent by the end of the year. It is stated that new investments also had a positive impact on employment.”
6. Opening paragraph and the 5W1H rule
In the opening paragraph, you apply the classic 5W1H rule of journalism: the most important information is given at the very beginning. The opening usually consists of 2–4 sentences and must answer the following questions:
– Who? (Brand, institution, person)
– What did they do? (What is the development?)
– When did it happen?
– Where did it take place?
– Why is it important and what is the outcome?
A wrong approach is to start the opening with the company’s history or very general information and to bury the actual news further down. The right approach is to state the news clearly in the very first paragraph. For example:
“Company X announced that it increased its capacity by 40 percent with the new production facility it commissioned in 2025. The facility, which was launched in Istanbul, aims to focus on production for export markets.”
The company’s history and background should be described in the following paragraphs.
7. Development paragraphs: structure and content
The development section is where you elaborate on the news given in the opening. Here the text is unfolded layer by layer.
In terms of paragraph length, keeping each paragraph around 3–5 sentences, and each sentence preferably not much longer than 15–20 words, increases readability.
In this section you can cover:
– Technical or functional details of the development: if it is a product, its features, target user group, what need it addresses; if it is an investment or collaboration, between whom it is, its scope and duration.
– Concrete data and figures: investment amount, market size, growth rates, number of users/units, number of countries, and similar measurable information.
– Background information: the overall state of the sector, trends, the brand’s place in the sector, previous similar projects or achievements.
8. How should quotes from company representatives be written?
Quotes from company representatives are very valuable in press releases. Editors like to carry comments from decision makers into their news.
The person who should speak is generally the CEO, general manager, chairman of the board, relevant business unit manager or the person in charge of the project.
Quotes are usually 1–2 paragraphs long. They are given in quotation marks and should not merely repeat the information in the press release; they should include comment, vision and evaluation. A good quote answers the questions “Why did we do this?”, “What do we expect?” and “Who benefits from this and how?”.
For example:
“General Manager of Company X, Ali Yılmaz, stated in his assessment of the results that the main reason for increasing their production capacity in 2025 was the strong demand they saw in export markets. Yılmaz noted that they aim to become more competitive in European and Middle Eastern markets with the new facility and that they plan to increase their total employment by 25 percent over the next three years.”
9. Language, style and tone rules
The language of the press release should be objective, simple and professional. Advertising language should not be used. Instead of exaggerated adjectives such as “magnificent, legendary, wonderful, unique”, concrete data and real benefits should be emphasized.
The text is written in the third person singular: structures such as “Company X announced” and “the Chairman of the Board stated” are used. In terms of tense, past tense is generally used for events that have happened; present simple or present continuous is used for goals and strategies. For example, expressions such as “announced, declared, launched” and “aims, plans, continues” are appropriate.
Unnecessary foreign terms should be avoided; if some terms need to be used compulsorily, their Turkish equivalents can be given the first time they appear. Attention must be paid to spelling rules; Turkish characters must be used correctly, and punctuation, capitalization and date/number formats must be consistent throughout the text.
10. Formal and technical details
The technical and formal side of the press release is at least as important as its content.
The file format is usually Word and/or plain text in the body of the e-mail. The file name should be clear and descriptive; for example: “BrandName_PressRelease_Subject_Date.docx”. If the news is embargoed, this should be clearly stated in the subject line of the e-mail: such as “Embargo – 10 January 2026, 09:00 – Company X 2025 Results”.
The e-mail subject can be close to the headline of the release but slightly more explanatory: expressions such as “Press release: Company X increased its exports by 30 percent in 2025” or “Press release – New product launch: X App goes live” are appropriate.
Within the text, leaving a blank line between paragraphs, highlighting important names and figures in a way that makes it easy to consume (for example, in bold in a word processor), and dividing the news into sections with subheadings improve readability. Subheadings can be short descriptive phrases such as “Details of the investment”, “Importance for the sector” and “About Company X”.
11. The “About” (boilerplate) section
At the end of the press release there should be an “About the Company” section that can remain the same in every release. This section includes:
– Year of establishment
– Fields of activity
– Target markets or customer groups
– Scale of operations (number of countries, number of employees, branches, etc., optional)
– A brief sentence summarizing the company’s general vision
For example:
“Founded in 1998, Company X operates in the fields of energy, logistics and technology in Turkey and abroad. Serving a broad customer portfolio with its operations in different countries, the company continues its activities with a focus on sustainability and innovative solutions.”
12. Media contact information
At the very end of the press release, there must be media contact information. This enables journalists and editors to directly reach the right person if they have any questions. This section should include:
– First name – last name
– Title
– Company name
– Phone number
– E-mail address
– Company website (if any)
For example:
“Media contact:
Ayşe Demir – Corporate Communications Manager
Company X
T: +90 xxx xxx xx xx
E: iletisim@xsirketi.com
www.xsirketi.com”
13. The most common mistakes and how to avoid them
Common mistakes in press releases include:
– Telling the news too late: starting the opening with history and general statements and burying the actual news lower down. Solution: clearly stating the news in the very first paragraph.
– Slipping into advertising language: using words like “legendary, unbeatable, amazing”. Solution: focusing on data and concrete benefits instead of exaggerated adjectives.
– Writing excessively long texts: press releases longer than two or three pages are usually not read in full. Solution: squeezing the main idea into one page.
– Not using data and figures: saying “increased significantly” without specifying by how much. Solution: using concrete values such as percentages and quantities.
– Not adding contact information: if the editor cannot find a contact person to ask questions, they may not use the release.
– Sending unfocused mass mailings: sending the same release to many people who have no interest in the content. Solution: focusing on relevant outlets and editors is more effective.
14. A simple press release template
You can use the following template and fill it in according to the topic each time:
Headline:
Company X increased its exports by 30 percent in 2025
Spot / Summary:
Throughout 2025, the X sector recorded strong growth. In this process, Company X strengthened its position in the market with its new investments and export-oriented strategy. By the end of the year, the company achieved a 30 percent increase in export revenues. Strengthening its workforce thanks to new investments, Company X announced its growth plans for the upcoming period.
Place – Date:
Istanbul, 6 December 2025
Opening paragraph:
Company X announced that, thanks to the new production facility it commissioned in 2025 and its export-oriented strategy, it increased its export revenues by 30 percent by the end of the year. The company stated that demand in European and Middle Eastern markets was decisive in this growth.
Development paragraph 1:
(Details of the investment, product or collaboration are described here. Information such as amounts, scope and target audience is provided.)
Development paragraph 2:
(The overall state of the sector, market size, trends and the importance of this development within the sector are explained. It can be supported with data and statistics.)
Quote (Company representative):
General Manager of Company X, Ali Yılmaz, said the following about the matter:
“…”
“…”
“…”
Supporting information:
(The company’s previous work in the relevant field, previous awards, completed projects and brief information about its position in the sector are provided.)
About Company X:
(A 4–6 sentence introduction is added, including the year of establishment, fields of activity, geographies reached, customer groups served and a summary of its overall vision.)
Media contact:
First name Last name – Title
Company
Phone
E-mail
Website
15. Summary: Basic rules for the best press release
The best press release is a text that has a clear message that can be expressed in a single sentence, puts the news value at the very beginning, is supported with data and concrete information, carries a human touch through the comments of the company representative, has simple and neutral language, does not exceed one page, and includes “About the company” and “Media contact” sections at the end. A release prepared within this framework both makes the editor’s job easier and conveys the brand’s message to the target audience in the most accurate way.
👉🏻 Sample Premium Press Content
Northbridge Analytics increased its global cloud revenues by 32 percent in 2025
The year 2025 is standing out as a period of strong global growth in the data analytics and cloud computing sector. As digital transformation investments accelerate in the European, Middle Eastern and Asian markets, companies are increasingly shifting towards data-driven business models. In this environment, London-based Northbridge Analyticsis announcing that it has significantly increased its market share through new product launches and regional investments. The company stated that it closed 2025 with a 32 percent increase in revenues from cloud-based analytics solutions and 27 percent growth in new customer acquisition. Michael Anderson, CEO of Northbridge Analytics, emphasizes that these results are an important indicator of the company’s long-term growth strategy.
London, 6 December 2025
Global Growth and 2025 Results
According to its 2025 financial results, Northbridge Analytics reports that it has increased its revenues from cloud-based data analytics solutions by 32 percent compared to the previous year. The company carried out projects with more than 480 enterprise customers over the year, particularly through next-generation data platform projects and the Regional Customer Success Program implemented in Europe and the Middle East. According to figures shared by Northbridge Analytics, the total volume of data under management exceeded 42 petabytes by the end of 2025, while the number of analytics queries delivered over the cloud infrastructure increased by 45 percent. This performance is being supported both by deeper usage among existing customers and by new customer wins.
The next-generation Northbridge Data Cloud platform, launched in 2025, is playing a decisive role in the company’s growth performance. Thanks to its AI-powered data modelling capabilities, real-time reporting tools and hybrid architecture compatible with different cloud providers, the platform offers clients flexibility and scalability. In particular, organizations operating in the finance, retail, logistics and manufacturing sectors are turning to the solutions of Northbridge Analytics in order to make faster decisions in areas such as customer behaviour, supply chain efficiency and risk management. According to the company’s data, as of the end of 2025, the number of enterprise data projects running on the platform has increased by 38 percent compared to the previous year.
Commenting on the 2025 results, Northbridge Analytics CEO Michael Anderson states that the growth is not merely a short-term performance spike, but also a tangible outcome of the company’s global strategy. Anderson notes that the main priority of their investments is to accelerate customers’ ability to generate value from data and to integrate AI-supported decision-making models into their business processes. Over the year, the company has focused not only on product development, but also on expanding its customer success teams and increasing its technical support capacity. As a result, customer satisfaction scores in strategically important markets have risen from an annual average of 8.4 to 9.1.
In his year-end assessment, Michael Anderson says: “2025 was a period in which Northbridge Analytics achieved scalable growth and sustainable profitability at the same time. Our data analytics and AI solutions helped organizations operating in different sectors manage risk more effectively and create new revenue opportunities. Especially in Europe and the Middle East, we have become a trusted strategic partner in our customers’ journeys to move critical workloads to the cloud.” Anderson continues: “In the coming period, we plan to bring our enterprise data platform to more markets, strengthen our local partnerships and increase our R&D investments focused on innovation. Our goal is to make Northbridge Analytics one of the indispensable components of enterprise data strategies.”
Platform, Ecosystem and Financial Performance
The new regional hubs opened in 2025 are also contributing to the company’s growth performance. With its regional offices in Frankfurt and Dubai, Northbridge Analytics is adopting a service model that is closer to enterprise customers in Europe and the Middle East and more responsive to local needs. The establishment of local teams enables more effective management of language and regulatory differences, while reducing the average time to go-live for customer projects by 22 percent. In addition, the company’s global technical support organization has been restructured to accommodate time-zone differences, creating a framework capable of serving customers 24/7.
The Northbridge Partner Alliance program, launched in 2025, is playing a significant role in expanding the ecosystem. Under the program, partnerships have been established with independent software vendors, systems integrators and consulting firms. As a result, the number of vertical industry solutions running on the Northbridge Data Cloud platform has increased, and customers are now being offered more tailored applications. Fraud detection solutions for the finance sector, dynamic pricing for retail and predictive maintenance for manufacturing are among the prominent use cases of 2025. According to the company’s internal analysis, revenues generated through the partner ecosystem have grown by 41 percent year on year.
In her assessment of the 2025 results, Northbridge Analytics Chief Financial Officer Sofia Martinez states that the company is also presenting a strong picture in terms of profitability and cash flow. Sofia Martinez notes that the gross profit margin reached 61 percent by year-end and that free cash flow increased by 29 percent compared to the previous year, supported by the subscription-based business model. Highlighting that R&D spending corresponds to 18 percent of total revenue, Martinez underscores that this ratio is strategic in terms of the company’s long-term focus on innovation. This approach is leading Northbridge Analytics to prioritize areas such as AI-based automation, self-service analytics and industry-specific reference data models in its product roadmap.
Sustainability, Talent and Future Strategy
The company is also taking important steps in environmental and social sustainability in 2025. It announces that the use of renewable energy has been increased in its data centers in Northern Europe, resulting in a 24 percent improvement in its operational carbon footprint. At the same time, Northbridge Analytics has launched an education and mentoring initiative called Northbridge Data Fellows, aimed at young data scientists. Under the program, 120 young professionals from different countries are being given the opportunity to receive training in cloud computing and AI-powered data analytics and to receive mentoring from experienced experts. This initiative both expands the company’s talent pool and contributes to the development of qualified human capital in the sector.
Northbridge Analytics is also clarifying its roadmap for 2026 and beyond. The company plans to open new regional offices in Central and Eastern Europe and the Southeast Asia markets over the next three years. In addition, it aims to provide more support to organizations operating in highly regulated industries by offering advanced solutions in data privacy and compliance. AI-powered automated insight generation tools, self-service analytics solutions and sector-based reference data models stand out among the main topics on Northbridge Analytics’ product roadmap. Company management anticipates that these strategic steps will make Northbridge Analytics one of the preferred partners in data-driven transformation projects in the coming period.
About Northbridge Analytics
Northbridge Analytics is a London-based data analytics and cloud computing company founded in 2012. The company operates in the fields of cloud-based data platforms, AI-powered analytics solutions and enterprise data strategy consulting. Serving customers from different sectors in Europe, the Middle East, North America and Asia, Northbridge Analytics aims to accelerate organizations’ decision-making processes with scalable and secure data infrastructures. Through its R&D investments and partner ecosystem, the company places innovation at the center of business processes and assumes the role of strategic business partner in data-driven transformation projects.
Media contact
Emma Collins – Global Corporate Communications Director
Northbridge Analytics
T: +44 20 0000 0000
E: press@northbridge-analytics.com
www.northbridge-analytics.com